Assignment - Overlink is a firm that provides three services: fixed telephony, cable TV, and internet. Likewise, this company identifies three groups of families. Group 1 (G1) has a predilection by fixed telephony, Group 2 (G2), by cable TV, and Group 3 (G3), by Internet. His fact that these families have their preferences for a certain type of service, it does not mean that they cannot buy the other services.
The following table presents the disposition (in US $) to be paid by the groups for the acquisition of the three services. As all costs are fixed, then maximize the Total income is the same as maximizing economic benefit.
|
|
telefonia fija
|
cable TV
|
internet
|
|
G1
|
40
|
20
|
10
|
|
G2
|
20
|
45
|
25
|
|
G3
|
10
|
5
|
50
|
a) If Overlink wants to set a price for each type of service separately, that Prices must be set to maximize profits. High? Or Low?
Answer found the income when a high price is set and when a low price is set.
b) If the conditions for setting the price as a whole are met (for all services to the time), what price should be set?
c) If the price variability reduced when the price is set as a whole? (Find the difference between the greater willingness to pay and the lower one)
Note: Each group has 1000 families.