Honda Motor Company is considering offering a $2,000 rebate on its? minivan, lowering the? vehicle's price from $30,000
to $28,000. The marketing group estimates that this rebate will increase sales over the next year from 40,000vehicles to 55,000. Suppose? Honda's profit margin with the rebate is $6,000 per vehicle. If the change in sales is the only consequence of this? decision, what are its benefits and? costs? Is it a good? idea?
The benefits are how many millions of $?