For each discussion question write a 250 words
Discussion 1
Find one example each of the different types of advertising (pioneering, competitive, reminder). Explain why you think they fall within these specific categories. In your example for the competitive ad, is the ad "comparative" or not? Similarly, is the reminder ad "reinforcing" anything?
For each of your examples, what kind of appeal does it use (rational v. emotional; for the latter, also mention the specific emotional appeal)? Do you think the appeal fits with the product and target audience characteristics?
Discussion 2
Continuing with the same examples from DQ1, in what other media do these ads appear (other than the one in your example)? Why do you think the advertisers chose these specific media *? If the ad does not appear in any other medium, what would be your recommendations for which media would be suitable, and why *? What kind of media scheduling do they currently use (explain with details)?