If reputations are important which restaurant will have a, Econometrics

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If reputations are important which restaurant will have a

Restaurants often locate along major highways. Since most customers at such restaurants will not return, does the restaurant have an incentive to develop a reputation for good food? If reputations are important, which restaurant will have a greater incentive to offer good service-one that is part of a national chain (such as McDonald's or Burger King) or one that is locally owned?

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