The management of Pretty Umbrellas Inc. expects the following end-of-year cash flows from a new product:
Year 1: $10,000; Year 2: $12,000; Year 3: $22,000; Year 4: $15,000. If management wants to get a minimum of 6% per year rate of return out of this investment, what is the most the company should invest today (i.e., what is the PV)?