1. Do you agree or disagree with Collison and why?
2. If ‘profit' maximization is biased towards maximising the interest of only one stakeholders group, would you expect that over time there will be less emphasis on profits and more emphasis on other performance indicators?
3. What might be some of the alternatives measures of performance?
4. Would Collison's comments provide a justification for moves towards profit measures that incorporate ‘full costs' (consider the externalities of business)?