If a company considering its options on the productmarket


If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies?

a. market penetration

b. market development

c. product development

d. diversification

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Accounting Basics: If a company considering its options on the productmarket
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