1. If a bicycle manufacturer purchases a travel agency chain, which type of corporate strategy would this exemplify?
Concentric diversification
Vertical integration
Conglomerate diversification
Differentiation
Concentration
2. Peppy Pizza plans to open five new stores before 2015. However, if the economy does not improve and if consumer confidence does not rise as hoped, it might open just two stores. This backup plan is an example of a
dominant plan.
tactical plan.
single-use plan.
contingency plan.
standing plan