Closing Case : Johnson & Johnson Uses New Media Marketing
Questions
1. Identify the online advertising actions adopted by Johnson & Johnson and relate them to the methods described in the chapter.
2. Search the Internet to find more details about Johnson & Johnson's marketing activities on YouTube.
3. Search the Internet to find more details about Johnson & Johnson's marketing activities on Facebook and Twitter.
4. Search the Internet to find more details about Johnson & Johnson's marketing activities on mobile devices.
5. Outline the major benefits from Johnson & Johnson's online marketing activities.
Attachment:- Case.rar