Case Study on the Marketing of Barack Obama
You will need the book Managing Human Resources. Dessler, G. (2013). Human Resource Management (13th ed). Upper Saddle River, NJ: Prentice Hall Inc.
For this assignment, we will focus on the case "Salary Inequities at Acme Manufacturing" in the text.
A case study is a short description of a real business situation. Analyzing case studies gives you the opportunity to apply those concepts to real business problems. Cases are generally written for several types of analysis. Usually, there is not a "right or wrong"" answer. Rather, cases provide a vehicle for you to demonstrate your understanding and ability to apply course concepts. You must use appropriate sources (properly cited) to support your position. Check your analysis by assessing how well it demonstrates your HR knowledge. If your answer relies on your impressions of HR prior to taking this course, it is likely that the analysis is not your best effort.
Simply answering the questions which are part of the case is not enough; consider the questions to be clues to the important concepts and facts. You are strongly encouraged to use the following outline so that your analysis is organized appropriately:
- Identify both the key issues and the underlying issues. In identifying the issues, you should be able to connect them to the HR principles which apply to this situation.
- Discuss the facts which affect these issues. The case may have too much information. In your discussion, you should filter the information and discuss those facts which are pertinent to the issues identified above.
- Discuss your tentative solution to the problem and how you would implement your solution. What actions would you propose to correct the situation, based on the knowledge you have gained in this course? Be sure to support your recommendation by citing references in the text and in the supplementary readings. You should also draw on other references such as business periodicals and HR journals. Remember that an ANALYSIS is more than simply a SUMMARY of the Case Study.
- Discuss follow-up and contingency plans. How will the organization know that your proposed solution is working? What should they do if it does not work?
It may be helpful for you to "role-play" this assignment. Consider yourself to be the HR Manager, charged with developing a presentation for the CEO. Your presentation should cover the points listed above. By "role-playing" the situation, using the questions at the end of the case as hints, and by using this guide, you should be able to develop an action-oriented analysis with a recommended course of action. Your analysis of the case study should be a minimum of 4 pages written in APA style and is due at the end of this module.