Assignment:
Identify the four quadrants in the BCG matrix. The BCG matrix labels SBUs stars, cash cows, question marks, and dogs. Stars are the products with high market shares in high-growth markets; cash cows command high market shares in low growth markets; question marks achieve low market shares in high-growth markets; and dogs manage only low market shares in low-growth markets.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.