Assignment Task: Develop the product concept or analyze your company or product through the following section:
The product is JEFIT app.
Identifying Customer Needs (5%): The goal of this activity is to understand customers' needs and to effectively communicate them to the development team. The output of this step is a set of carefully constructed customer need statements, organized in a hierarchical list, with importance weightings for many or all the needs. Special attention is paid to the identification of latent needs, which are difficult for customers to articulate and unaddressed by existing products.