Problem: Having recently completed her Master of Business Administration (MBA) degree, Mitsuki understands how important identifying and satisfying the target market is to entrepreneurial success. Which of the following is false regarding the target market? Some companies target multiple markets with different products, prices, distribution systems, and promotions for each one. In its selection, marketing managers examine potential markets for their possible effects on the firm's sales, costs, and profits. It includes individuals, but not organizations. A target market can range in size from millions of people to only a few.