Problem
Assume your company has developed a piece of manufacturing support technology: a robotic picker and transporter for parts to come from the warehouse delivered to production workstations. Computer control and under floor guides move the cart under computer control, and robotic arms do the picking. You can assume this sells for $75,000 per guideway system and $35,000 per cart on the system.
Identify your top three types of customers to approach, pointing out what factors make them desirable.
Treat this as a presentation to management at the meeting to commit to the launch of this product.