Review two major journals in marketing (between 2012-2015)
- Identify which two technologies are changing the some areas of the marketing field
- Describe the technologies (major components),
- Describe the business processes and results that these technologies enable the firms to do better
- Describe why the new approach is better than the old way of performing the business processes (advantages)
- Describe the risks of using the technologies
- Include short list of references (3 or so)
•1 ½ - 2 pages (maximum)