Identify which stage of buyer decision process, Marketing Management

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Identify which stage of buyer decision process

Question: Walking in the streets of NYC, Joey Tribbiani sees a billboard advertising about a handbag. He becomes inetersted in this product and feels that he needs a handbag. Joey is at which stage of buyer decision process? Question options: 1) Need recognition, driven by internal stimuli 2) Need recognition, driven by external stimuli 3) Purchase intention, driven by external stimuli 4) Purchase intention, driven by internal stimuli

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