Assignment Part 1:
Initial Question: Watch this commercial before completing the assignment.
YouTube Video: Birthday Gift By Chickfila
When you have finished watching the commercial, please discuss the following with your classmates:
- Identify which of the four Ps of marketing is the most important to you.
- Describe how this commercial made you feel. Was it effective?
Respond to at least 2 of your fellow classmates with at least a 50-100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
- What did you learn from your classmate's posting?
- What additional questions do you have after reading the posting?
- What clarification do you need regarding the posting?
1. Student Post to Respond to: Dominique Duggins
The perfect P's as i call them all have their own great purpose we all can agree on that. Without the ideal product what would you sell? But, to me promotion is "Everything". Promoting is the most important to me, because it is what draws the customer's attention. In the video the twins showed kindness to one which made another want to do the same thing for someone else. In the world now a day's being kind is a high standard for gaining respect. Customers love to see how a franchise or an up and coming one will affect the community hoping for just what was displayed in the video. I believe that the way they promoted their company through showing kind gestures made me feel like good people still do exist. Besides me wanting to eat their food, it makes me want to give back a little more so my love for human race and the well being of others. See how promotion is the most effective it drawled you in, contributed to emotions, also created a sense of comfortability. Overall it was very effective I forgot about the product a little I was more into the hospitality, but being in a restaurant setting feeling like at home will make you come back every time.
2. Student Post to Respond to: Quinetra Allen
Out of the four Ps of marketing the one that's most important to me is Promotion. I feel like what you put out is what you get. How can you successfully encourage others to even look at your product without putting it out there to get the exposure it deserves. You must promote your product to introduce it by informing, educating, and even entertaining the customers. Promoting your product is spreading the word about it to get customers onboard with knowing the product. When promoting it'll bring it back to the marketing mix such as describing and showing the product itself, letting the consumers know where exactly this product can be found and purchased at its price. Without promoting you can't have the marketing mix in my opinion. This is my take on why promotion is the most important out of the Ps of marketing to me. The product would be irrelevant without the proper communications about it.
The Chic-fil-a commercial made me feel like warm. Chic-fil-a took a little boy's dream and made it a reality because he wanted to do something for a greater cause on his birthday. It made me feel like the company is a great company and what they do is positive for the community. It's a great feeling to know that the company values their customers and the community.
Assignment Part 2:
1. Initial Question: Watch this video for more information about features and benefits.
YouTube Video: Features Vs. Benefits in Marketing: What's The Difference?!
Choose a product that you recently purchased, reflect on its features and benefits, and then discuss the following with your fellow classmates: Describe the features of the product that you purchased. Identify the benefits important to you in making this purchase.
Respond to at least 2 of your fellow classmates with at least a 50-100-word reply about their Primary Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following question:
- What did you learn from your classmate's posting?
- What additional questions do you have after reading the posting?
- What clarification do you need regarding the posting?
1. Student Post to Respond to: Alexis Dill
I'm recently a new mom so recently I have been buying a lot of new cool baby gadgets. My most recent purchase was a baby bouncer activity center fun set. It's meant to help with baby development and activities to keep the baby occupied. Some of the features are:
- Infant jumper and activity center with lights, music, and sounds with toys.
- Seat spins for 360 degrees so baby can play with all the attached toys including a teether , rattle ball roller , mirror and attached blocks.
- Some removable toys to help with baby sensory.
- You can adjust the set with 3 different heights so the activity set grows with baby.
- You can remove the cloth from the seat making it easy to wash.
In all baby can have fun will learning new motor skills. The major benefit of this product is that, although my son is having fun bouncing and playing in the activity sethe's also developing motor skills. It also a great workout normally after my son is in activity set he wants to take a nap after. Also another great benefit is that attached are teething toys and my son is teething so it helps soothes his gums while playing. The major benefits is he develops gross motor skills , sensory skills and helps me out when I need to do things around the house this set keep him occupied.
2. Student Post to Respond to: Debbie Poe
Product: Treseme shampoo and conditioner, Benefits/Features: Repairs your damaged hair, keeps colored hair lasting longer, helps maintain colored treated hair, and replenishes natural minerals and vitamins in your hair. It has a frizz control formula and helps make hair silky smooth. Treseme is decently priced and is found in most of the stores near me. Treseme offers several types of shampoos and conditioners to meet each individual customer's needs or wants.
For me personally, when buying any type of shampoos, conditioners, or any hair care product, I must be careful due to extremely sensitive skin and scalp. I want and need a hair product that is not going to irritate my skin and scalp. Finding a hair product that meets these needs, wants, and my sensitive skin is necessary. I use lots of things that cause damages to my hair like straightening my hair with a hair straightener, blow drying my hair with blow dryer, I use curling irons and crimpers to curl and crimp my hair, hair products like moose, hair spray and gel, and I dye my hair on a regular basis, doing all these things cause lots of damages and harm to my hair. The type of shampoo and conditioner that I buy, and use helps replenish all the vitamins and minerals that are stripped aways in my hair. Treseme keeps my hair soft, silk, full, tangle free, replenishes vitamins and minerals, repairs and helps prevent dead ends. Treseme also works great in the whole family's hair including the kid's hair. Since switching to treseme shampoo and conditioner, I no longer must spend extra money on detangler spray or fancy hair products to help heal or revive my hair. It is decently priced, found in all the stores around where I live, and has several types to meet all types of hair.