Identify where in the plc the brand is currently, Other Management

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Identify where in the plc the brand is currently

Assignment task: Choose from one of the brands

Apple

- Identify where in the PLC the brand is currently

- Based on its place in the PLC, identify and describe the level and trajectory of sales and profits, how many competitors are there, and given the stage of the PLC what is the type of consumer (innovator, early adopter, etc.)

- Submit as 1 PowerPoint slide

- Be sure to clearly identify product chosen

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Other Management: Identify where in the plc the brand is currently

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Other Management: Identify where in the plc the brand is currently

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