Assignment task: Identifying strategies.
Read the statement below and identify the type of strategies the company is trying to execute.
a. After 5 years of providing electric cars to its customers, the company Strategic Management Question Buzzer, located in Lausanne, decided to accelerate its growth by starting new operations in Zurich.
b. The company Sockitow, a well-known brand in the socks market after many years of success has decided out of blue to surf on the trends of healthy foods and decide to launch a new portfolio of healthy snacks.
c. Pixy and Wicky have been competitors on the market for many years, but with more consolidation taking place, to keep their market position leader they have decided as number one and number two to come together as one to be stronger and then they created Pixywicky Co.
d. Men have never been interested in the make-up product portfolio of L'Oréal. As the values in society are changing, they have increased their interest in such products. L'Oréal is now facing a new opportunity and the CEO is wondering what strategy will be best.
e. Mackies used to sell smoothies in bottle of 25cl, but now the board is considering selling in bottles of 33cl.