Discussion Post: Marketing
1) Identify two metrics that you found interesting or surprising in the Hubspot article and explain why.
2) Do you think these metrics would be used for a company like Pepsi? Why or why not?
3) If a company has a broad goal of "improving the financial performance of marketing efforts," which of the metrics listed in the article could be used as a KPI for this goal? List one and explain why.
4) Include in your post any questions about terms in the article that you didn't understand.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.