Problem
The two crashes of the Boeing 737 Max planes: Lion Air Indonesia October 2018 and Ethiopian Airlines Ethiopia January 2019 which killed 346 passengers and crew and cost Boeing billions of dollars of lost revenue were not only failures of technology, but they were also significant failures of Boeing's strategy and culture. Identify three strategic decisions made by Boeing which contributed to the crashes, explaining how and why this occurred. What lessons can Boeing, other airlines, and government regulators learn from these events?