Problem: A food processor considering snack-food opportunities identi?ed three possible market segments and gave them "nicknames": the dieters, health faddists, and nutrition-conscious parents. It developed a marketing miX around a line of good tasting, nutritious children's snacks. The ?rm is apparently
A. relying on cluster analysis techniques. B. using a multiple target market approach. C. using a single target market approach. D. using a combined target market approach. E. ignoring the criteria that good market segments should be operational.