Assignment: Microenvironmental Trends For Perry's
Perry's is an ideal department store, see more information in assortment planning.
Write 2 and half pages essay regarding to requirements below.
For microenvironmental trends, you will be analyzing the competitive and consumer landscape within the Washington D.C. MSA.
o Identify 3 main competitors in the area. How do they differentiate themselves? How will Perry's be able to compete?
o Who are your customers? Develop a consumer profile of your customers and how Perry's can best serve them. Provide a holistic description of your target market.What are their preferences? What is important to them? Use VALS information and segmentation information to develop your overview.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.