Introduce the companies that you have chosen – 3 or 4 from the same sector and identify a market that they might be all interested in expanding into - they can already have a presence but a small one that they are interested in developing.
Analyse their present position – e.g. using market share, profitability, earnings per share, market value etc.
Identify their competitive strategy using the Four Arenas model and what factors give them their competitive advantage/disadvantage.
Using traditional financial ratios consider which company is strongest.
Check the strength of their position with regard to their competitors by doing a CCSI matrix.
Conclude by explaining what the CCSI matrix shows and recommending which company is the best one to invest in.