Identify the unique characteristics of services relative to
Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic. For each characteristic, describe what a firm can do to attempt to counter these challenges.
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a new or updated erp system may lead to operational problems such as difficulties meeting production schedules
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identify the unique characteristics of services relative to tangible goods and list the marketing challenges created by
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1 which of the following are characteristics of a low-contact service delivery systema lower costs and more
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