Problem
A. Find an example of a celebrity endorsement. Provide a link or copy an image of the ad in your post. What characteristics of the celebrity do the advertisers want to associate with their product?
B. Apply the classical conditioning framework to your example. Identify the UCS, UCR, CS and CR for the ad that you chose.
C. What is a reinforcer? Give examples of BOTH positive and negative reinforcers that have been effective in changing your behavior and explain how you know. Which type do you think is more effective as a reinforcer, and why?
D. What is a punisher? Give example of BOTH positive and negative punishers that have been effective in changing your behavior and explain how you know. Which type do you think is more effective as a punisher, and why?