Identify the type of sales promotion, Marketing Management

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Identify the type of sales promotion

Question: Periodically, Cooper Tire & Rubber Company will return part of the purchase price of set of four tires if the consumer submits the appropriate form (including proof of purchase) by a designated deadline. What type of sales promotion is this? A buying allowance A rebate A premium A coupon

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Marketing Management: Identify the type of sales promotion

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