Writing the Case Analysis
1. Business Identification & Summary: (150 words)
a. Identify the type of business and ownership.
b. Write a concise summary of the case study. (Remember to reference the source)
2. Identification of success factors & Analysis of Issues: (350 words)
Read and logically analyse the case study identifying at least 3 relevant issues/factors contributing to the success of the business. (Remember to provide in - text citation).
(What factors were responsible for the success of the business and how?)
3. Discussion & Recommendation: (400 words)
a. Discuss the issues analysed above by expressing your views in a thoughtful and meaningful way.
(What are your comments about each factor?
What steps the entrepreneur should have taken in order to achieve more?
What if things would not have happened the same way as mentioned in the case? What do you appreciate? What was not so appreciable?
What more effort could have been possible?)
b. Based on your analysis and discussion, identify a minimum of 3 recommendations that are realistic and specific ensuring the recommendations relate to the issues.
(What should an entrepreneur do to achieve more? Be specific.)
4. References: (100 words)
Enlist your references in this section. Arrange the references in alphabetic order. Ensure that every reference enlisted here has a corresponding reference in the text.
Ensure you use CCE Harvard referencing style
Organisation and writing mechanics 5 Marks
Content, Grammar, Spelling and Formatting
Organisation and flow of the content. Work is neat and free of spelling and grammar errors.