Problem
CompanyOne wishes to understand its site visitors better to fine-tune its future marketing efforts. Understanding audience composition regarding gender, age, and interests will allow CompanyOne to develop the right creative content and decide the media buys to make.
Google Analytics has over 100 affinity categories such as:
1) Shoppers/Value Shoppers
2) Lifestyles & Hobbies/Business Professionals
3) Sports & Fitness/Health & Fitness Buffs
4) Technology/Technophiles
5) Banking & Finance/Avid Investors
6) Travel/Travel Buffs
7) Travel/Business Travelers
8) Media & Entertainment/Movie Lovers
9) Lifestyles & Hobbies/Art & Theater Aficionados
10) Media & Entertainment/Music Lovers
11) and many more ...
Identify the top three affinity categories for CompanyOne by gender: male and female, from August 2020 to July 2021 in terms of the revenue from each affinity category. Provide screenshots to support your answer.