Assignment:
This is meant to have you framing market research approaches to key marketer's questions assuming your career begins and progresses through Elon Musk's businesses!
Need Short Answers.
1. You just got a job working for Elon Musk within the SpaceX business unit. How would you go about using your market research team, of which you are a member to identify the target market for the "Falcon heavy" version of your rocket systems to launch things into space...who might be interested in this service and what might they want to send into earth orbit?
2. After a few years of success working at SpaceX, you are now promoted to Director of Market research for Solar City, the unit that makes solar panel roofs. How would you go about determining which types of businesses might use these panels to address their energy needs?
3. Bingo! You are now Vice President of Marketing for Tesla Motors. How would you use market research to determine how many countries you should sell Tesla cars within, focusing on the needs of customer segments in these countries?