Homework: Monitoring Success
Create a short report describing the methods to monitor the marketing measures after the parks in the course scenario reopen. In addition, describe the feedback loops and research strategies along with a plan for continuous improvement.
Specifically, you should focus on the following criteria:
I. Describe the marketing KPIs to be monitored for the ongoing marketing activities after the reopening of the park.
i. What are the key performance indicators that should be used to measure the performance of the marketing strategy?
II. Describe the feedback loops to be implemented in this case.
i. Identify the specific feedback loops you will monitor and how often.
ii. How should results be reported to the key stakeholders needing this information?
III. Describe the research that should be conducted.
i. Identify specific consumer research methods you will use and explain why.
ii. How will you use the research outcomes for a continuous improvement plan?
IV. Describe an effective continuous improvement plan. Your continuous improvement plan should be based on the feedback loops and research strategies.
i. Use the plan, do, study, and act or adjust (PDSA) methodology for implementing the continuous improvement cycle.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.