Identify the relevant stakeholders for the company


Assignment: Analysis The Sustainability Case Study

Sustainability:

INTRODUCTION: outline the purpose and structure of the presentation and explain the main aspects of stakeholder theory (e.g. describe what is a stakeholder and why the company needs to care about properly identifying and managing/engaging with its stakeholders).

THE SUSTAINABILITY ISSUE & ETHICAL DILEMMA: Introduce the single sustainability issue that you will be focussing on and discuss the ethical dilemma faced by the company with respect to this issue and the potential impact(s) on stakeholder generally.

STAKEHOLDER ENGAGEMENT: Use your preferred stakeholder model(s) to identify and analyse the company's main stakeholders with respect to your specific sustainability issue and make recommendations about engaging with these stakeholders with respect to the particular sustainability issue you have identified.

CONCLUSION: Recap the main points of your presentation being careful not to just list what you did but rather focussing on what it means for the company and its approach to dealing with its stakeholders. (some recommendations)

In details:

1. Using the case study materials provided, identify a single sustainability issue that the company is facing and describe the key sustainability dimensions of the issue and the ethical dilemma it presents the organisation. The sustainability issue may be one that company is addressing well or one where improvement may be required.

2. Identify the relevant stakeholders for the company for this sustainability issue. Using an appropriate model(s) justify this selection and identify the stakeholders that you think are most important to engage with on this sustainability issue (key stakeholders). Explain how you selected these stakeholders and critique the strengths and limitations of this approach.

3. Analyse how the organisation currently manages these stakeholders with respect to this sustainability issue and the potential problems and/or opportunities created by this approach. Building on the findings of this stakeholder analysis, identify and justify strategies for managing and ethically engaging these stakeholders around the sustainability issue. Explain the model(s) used to identify the strategies and how they respond to the ethical dimensions of stakeholder management.

Slide 1:introduction (brief explanation of the case), outline the purpose and structure of the presentation

Slide 2:Introduce the single sustainability issuethat you will be focussing on and discuss the ethical dilemma faced by the company with respect to this issue and the potential impact(s) on stakeholder generally.

Slide 3 and 4: identify all stakeholders, then use 2 appropriate model(s) justify this selection and identify the stakeholders that you think are most important to engage with on this sustainability issue (key stakeholders). Explain how you selected these stakeholders and critique the strengths and limitations of this approach.

Slide 5: Analyse how the organization currently manages these stakeholders with respect to this sustainability issue and the potential problems and/or opportunities created by this approach. Building on the findings of this stakeholder analysis, identify and justify strategies for managing and ethically engaging these stakeholders around the sustainability issue. Explain the model(s) used to identify the strategies and how they respond to the ethical dimensions of stakeholder management.

Slide 6: CONCLUSION: Recap the main points of your presentation being careful not to just list what you did but rather focussing on what it means for the company and its approach to dealing with its stakeholders.(some recommendations to solve the issue)

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Identify the relevant stakeholders for the company
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