Problem
Drafting a letter to the business owner or organization director of a small cake (Edison cake) company, proposing a social media adoption and/or improvement plan. You will represent yourselves as who you are: a group student who admires the business/organization and wants to help it take full advantage of social media to advance its mission/vision.
While your service is voluntary, to convince the owner/director to adopt your plan, you need to (i) identify the problem including a brief analysis of the business's/organization's current online presence, and (ii) propose a solution. In your proposed solution, specify
a) Which social media platforms the business/organization should use,
b) For what purpose (e.g., product promotion, event announcement, etc.), and
c) To what end (e.g., improve stakeholder outreach, attract new customers, or other benefits).