1. Provide some historical information about the organization as well as their Mission & Vision Statements
2. Given the organization you selected, describe the products and services they offer to customers.
3. Identify the organization’s Target Market.
4. Explain how their products/services are segmented in the marketplace?
5. In terms of the Marketing Mix (Four P’s - Product, Promotion, Place, and Price), please address each area based on the product/service this organization offers.
6. Identify the competitors of this organization as well as what percentage of the market they possess.
7. Create a positioning grid and plot where the organization is positioned as well as their top 4 competitors.
8. In terms of product differentiation, explain how this organization differs from the competitors you listed on the Positioning Grid? (Indicate what they do differently that makes them standout)
9. Conduct a SWOT Analysis on your selected organization and list at least three items for each category.