Assignment
Directions
• Select one of the case applications from the textbook
o Planning for Holiday Shipping at FedEx - Article attached in PDF
• Perform part of the steps of the strategic management process
o Identify the organization's current mission, goals, and strategies (today)
o Develop the external analysis, identifying the opportunities and threats
o Develop the internal analysis, identifying the strengths and weaknesses
o Make a table to present all of the SWOT areas
o Formulate the strategy to achieve a competitive advantage, and explain how it will be implemented and evaluated
• As a conclusion, identify the role of the manager in the strategic management process
Parameters
• Word document
• Maximum pages: five pages (not including the title page or references), at least 2 references
• Font: Times New Roman or Arial, size 12
• Paper must follow APA format with Introduction and Conclusion paragraphs.
Attachment:- Planning-for-Holiday-Shippingat-FedEx.pdf