Assignment: Effective Campaign Strategy
Task
I. In a group of no more than 5 students Your first step is to suggest a product/service which helps citizens in savings or effectively managing their pockets money. (Describe the idea briefly)
(it will be an online app called "waffr" specialized on savings an investing safely on the crypto market )
Then, you must recommend a creative promotional strategy and campaign.
II. Identify the objective of your campaign
III. Describe your campaign target market attitudinally as well as demographically.
IV. From there you would move on to presenting the creative and media strategy, where you may produce your own advertisement (in form of video, changing the logo, poster advertisement ...etc.) recommend the direction the campaign would take:
• What sort of media
• Any new or different communication channels
• Any retail or promotional activities that would support a new advertising campaign.
• You may want to present mainstream and digital advertising or restrict yourself to just one of the two. But whatever you present will need to hold together as part of an integrated campaign.
• You must decide the cost of each media and the time plan for it
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.