Discussion Post: Consumer Behavior, Target Marketing, Branding
• Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
• Identify the needs that cause your target market to buy.
• Create a written positioning statement that identifies:
o Your organization's product/service
o Your target market - Needs that cause your target market to buy including emotional and
• Logical drivers - How your product solves the target market's needs
o What makes your organization different from its competition
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.