Assignment: Marketing Project
Select a new product or service that will be launched by either an existing organization or one you will create. I prefer that you find a new product or service to an existing firm -
This product or service will serve as the basis for the Marketing Plan you will write throughout the course.
Obtain your instructor's approval of your product or service before beginning this project.
Introduction
o Describe the organization's background, industry, and product or service.
o Describe the NEW product or service you are proposing (don't get into a lot of detail of the product or service - this will be in later part).
o Describe the importance this product or service has to the organization.
o Prepare the SWOT analysis of the organization and offering.
o Explain a competitive analysis of the organization and offering.
o Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
o Identify the needs that cause your target market to buy.
o Create a written positioning statement that identifies:
o Your organization's product/service
o Your target market - Needs that cause your target market to buy including emotional and logical drivers - How your product solves the target market's needs
o What makes your organization different from its competition?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- MARKETING-PLAN-OUTLINE.rar