Discussion: "Marketing Vehicles"
Marketing is more than advertising. It refers to delivering value and benefits by creating products and services that will meet the needs and wants of customers. Another important component of marketing involves delivering the products at a price the consumer is willing to pay and making the products available in places where they are willing and able to buy them. A marketing vehicle is a specific tool that is used to deliver an advertisement to an intended audience.
Identify the marketing vehicles you will use at your NAB (Non Alcoholic Beverage/Energy Drink) Company. Use at least 3 different marketing vehicle tools. Describe each method of advertisement and explain why it is a good tool to reach your target market.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.