Task: Prepare a research plan to support introducing a product or service. In addition to stating your marketing objectives:
Question 1. Identify the marketing segment for the product and explain why this segment was selected;
Question 2. Discuss the target market and why these customers will be targeted.
Question 3. Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company;
Question 4. Describe the market position for your product and service.