Problem 1: First, identify the level in Maslow's Hierarchy of Needs into which the Tambour Horizon best fits. Next, make a case for how it could fit into each of the other categories.
Problem 2: How could Louis Vuitton's choice of distribution channel affect how shoppers perceive and evaluate the Tambour Horizon?
Problem 3: Consider the five types of perceived risk. Which ones might be at play in the purchase of a luxury smartwatch?