Identify the imc tools used to target consumers, Marketing Management

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Identify the imc tools used to target consumers

Problem

1) Explain an integrated marketing communications program and how to evaluate it from Kotler and Keller (16th edition pearson)

2) Identify the IMC tools used to target consumers and how to design an effective campaign from Kotler and Keller (16th edition)

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Marketing Management: Identify the imc tools used to target consumers

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Marketing Management: Identify the imc tools used to target consumers

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