Assignment: Strategic Management Research Journal
Read the Strategic Management Project Background.
Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: strategic management, competitive advantage, strategic plan, mission statement, vision statement, core values statement, AFI.
Create a strategic management journal. You will use information from this entry in your presentation.
Respond in your journal entry in 700 words to the following prompts:
a. Determine how AFI strategy framework acts as an integrative facilitator for strategic management planning.
b. Identify the guiding principles used for preparing effective statements that describe the mission, vision, and the core values of an organization.
c. Review the mission statement in Chapter 1 of Strategic Management: Concepts (p. 13), and determine whether the Caterpillar Inc. mission statement conforms to the description in the text. State the reasons the mission statement conforms or does not conform.
d. Research public information, such as news releases, financial reports, and marketing analyses. Based on your research evaluate the alignment between what Caterpillar is currently doing and their mission, vision, or values statement.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.