identify the four institutional requirements of
Identify the four institutional requirements of markets.
The four institutional needs of markets are:
Pprivate property,
Social institutions of trust,
Good physical infrastructure and
Money.
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what does the basic neoclassical or traditional model of economics assume about marketsit supposes that markets are perfectly competitive and
q explain about message formata ad- copy for print mediab ad-copy for broad cast mediac radiod
list two advantages of markets identified by the authors of the textmarkets can be a significant way of allocating resources markets include
q message - source of advertisementmessage-source- person who converse the message of advertiser to the target audiencealso known as brand-ambassador
identify the four institutional requirements of marketsthe four institutional needs of markets are pprivate propertysocial institutions of
elementscomponent of print advertising copy-advertising-copy is prepared subsequent to combining various components or elements of ad-copy elements
q headline - component of print advertising copyit refers to words which are in most important positions of advertisement these words are read
functions of headlines- to pull attention of audience to highlight major features of the product to give major message of the ad in brief to
q essentials of headlines for advertisementessentials of headlines- it must be attractive it must be brief it must be easy to memorise it must
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