Discussion Questions
1. Identify the key elements in McDonalds global marketing strategy. In particular, how does McDonald's approach the issue of standardization? Does McDonald% think global and act local? Does it also think local and act global?
2. Do you think government officials in developing countries such as Russia, China, and India wekome McDonald's? Do consumers in these countries welcome McDonald's? Why or why not?
3. The Plan to Win initiative is built around five factors that drive McDonald's business: people, products, place, price, and promo¬tion. As a student of marketing, what can you say about these factors?
4. Is it realistic to expect that McDonald's-or any well-known com¬pany-can expand globally without occasionally making mistakes or generating controversy? Why do antiglobalization protesters around the world frequently target McDonald's?
Review the case stusy attached and provide the answers for the questions above
Attachment:- _case_study_1.rar