Question 1: Assume you are a consultant who a reporter has asked to forecast future prospects. Discuss the most recent trends in any five micro-environments that an organisation could adopt for business development.
Question 2: BIOCERAMIC MoonSwatch is a unique watch line by Omega and Swatch. Only a few outlets in each nation carry the watch series. Customers queue for hours with no promise of being able to purchase the watch and it is not available via online purchase.
A. Identify the distribution strategies adopted by Swatch based on the case above, and what are the benefits that the company could achieve by using the selected channel.
B. Identify and describe the channel integration strategy between Omega and Swatch. Justify the decision to use the chosen strategy.
C. Suggest three channel strategies for Swatch to avoid the long queue when purchasing a product.