Homework: Comprehensive Learning Assessment
Prepare 7 to 8 pages including the following:
a. Discuss competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategies, objectives, strengths, and weaknesses.
b. Conduct a competitive analysis on both the industry and market of your chosen product or service.
c. Discuss porter five forces and competitive profile matrix as it relates to your product
d. Prepare marketing strategy based on the elements of the 7 P's used in your chosen product or service. The marketing mix is the 7 Ps (product, place, price, promotion, people, process and physical evidence) and each element should be addressed in the report.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.