Assignment task:
Part I: Company Jetstar:
a. Define the core product: what is/are the core benefits and features of the chosen service product? Who are the customers for this core service product (i.e., their pains and gains)? Who are the direct and indirect competitors?
b. Identify the actual product: outline the tangible aspects of the service product, such as its physical appearance, amenities, technology, and any other relevant components.
c. Develop the augmented product: extend the service product beyond the core and actual components by incorporating additional features and benefits that enhance the overall customer experience. Consider elements like customer service, customization options, convenience, after-sales support, and other value-added offerings.
Part II: Flower of service development:
a. Identify the core and supplementary services: determine the core service and Supplementary services that accompany your service product. For example, Starbucks provides a social space for customers to enjoy coffee, food, etc. Starbucks' supplementary services may include food and beverage service, merchandise sales, etc.
b. Identify and describe the facilitating and enhancing services that support the delivery of the core and supplementary services.
Part III:
a. Explain how the augmented product concept enhances the overall customer experience by incorporating additional features and benefits
b. Discuss how the augmented product concept aligns with the core and supplementary services identified in the flower of service
c. Analyse how the supporting services identified in the flower of service contribute to the augmented product concept to enhance the overall service experience.