Homework: Sports Pricing Plan Basketball Tournament
You will utilize the Martin Luther King Jr High School Basketball tournament.
You will address the prompts below in a two-page essay.
i. Identify the concepts and strategies utilized in the pricing of your sports product, service, or event.
ii. Identify pricing concepts and strategies that will promote your sports product, service, or event.
iii. Prepare a pricing plan that will explain the various pricing options available in the sports marketing mix for your sports product, service, or event.
Below are other items listed that you may want to include in your paper (you are not required to include all of these items; they are just here to help inspire your paper):
i. competition: price/non-price;
ii. consumer demand: elastic/inelastic;
iii. cost: fixed/variable;
iv. discounts: quantity/seasonal;
v. economy;
vi. internal/external factors;
vii. price: adjustments/reductions;
viii. sales;
ix. social concerns; and
x. technology.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Reference
i. Drayer, J., & Rascher, D. (2013). Guest editors' introduction: Sport pricing research: Past, present, and future. Sport Marketing Quarterly, 22(3), 123-128.
ii. Shapiro, S. L., Dwyer, B., & Drayer, J. (2016). Examining the role of price fairness in sport consumer ticket purchase decisions. Sport Marketing Quarterly, 25(4), 227-240.