Homework: Business Plan Proposal
Introduction
As part of the project for this course you will develop and present in a video format an executive summary of a business plan. To get you thinking and working on this homework, a short summary of the business you would like to develop is required. This proposal will be reviewed by your instructor who will provide insight and direction on how you can best complete you overall project.
Choosing a Company
For this homework you should place yourself in the role of a spokesperson for the company. In the ideal situation that might be a company you would hope to work for after graduation (perhaps your dream job). Its better to choose a real firm for this homework than make up a business, as you will have more information to draw on for your business plan and executive summary.
Directions (you need to follow this exact format, numbers and bullet points)
The student will identify a product, service, or brand and discuss in 500 words or less how they will create the plan. Use the format below with numbered headings and bullet points. Part of this homework is the assessment of your ability to follow established protocols. If you fail to follow the template you will not receive full credit.
Subject of this Project- (This is the name of the company you will present in the project)
I. What is your Product, Service, or Brand?
1) Industry
2) Target Consumer (B2B or B2C)
3) Price point and Competitive Advantages
II. Competition
1) Who are the top three competitors? (Name the actual competitors)
2) How is your product distributed? (Retail, wholesale, direct to consumer)
III. Media Selection (Identify the communications vehicle that makes the most sense for your company)
1) You will be recommending three ads for this plan; the first should be a print ad that is suitable for publication in a newspaper or magazine. Discuss what what publications make sense for your product and discuss the other media you would select for your other two ads (TV, Radio, Online, or Billboard).
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.